L'Oreal Cosmetics

A matte lip makes a beautifully bold, determined statement. Yet what isn’t so alluring is matte lipstick’s tendency to flake, wear off, and dry out the lips. Now, L’Oréal Paris unveils a new moisturizing, volumized take on a matte lip, with Color Riche Intense Volume Matte lipstick. Twelve powdery, long-lasting, ultra-matte shades that amplify, plump, and beautify every lip, these are matte shades with conviction. Created to ignite a woman’s sense of inner power, Color Riche Intense Volume Matte lipstick offers 16-hour, volumizing matte wear, coupled with a powdery matte finish that beautifi es each woman’s unique lip shape and tone. The lip color’s creamy, velvety formula is infused with nourishing ingredients, which include Hyaluronic Acid. These caring ingredients combine with a high concentration of powder pigments, to create a formula that mattifi es, plumps, and cares for the lips. Color Riche Intense Volume Matte lipstick delivers intense, ultra-matte, true-to-bullet color that achieves a striking blurring effect on the lips, as the pigments seamlessly conceal lip lines. Resulting in a matte lip that won’t smudge or bleed, the lip color glides softly onto the lips and is comfortable to wear - even under a mask.