LIP CEO is a multi-tasking 3-in-1 lip treatment that: - delivers instant, long-lasting volume, - hydrates lips with a blend of oils, - tints the mucous membrane, thanks to a reactive pH. Contains LIP PLUMPING COMPLEX 15%, an active ingredient that boosts volume, for instantly fuller, plumper, healthier-looking lips. The volumising action visibly reduces the appearance of even fine lines. With a super-glossy finish, wide precision applicator and special formula that adapts to the skin’s pH, it delivers a colour unique to every individual and is perfect for all lips. With a warming action. +26% volume in 15 minutes* Fuller, plumper lips 100%** More hydrated lips 100%** More voluminous lips 100%** Smoother lips with visibly reduced wrinkles 100%** Lips feel plumper 95%** People who have tried it would purchase/recommend the product 100%** *Instrumental test on 20 participants carried out with Visia(R) 7th. Average value. Maximum value +47%. **Self-assessment of 20 participants after 1 month. Percentage of participants who expressed a positive opinion on the parameter in question.